“Amazon’s workforce is made up mainly of computer engineers and warehouse workers, but when you think of Amazon you don’t picture either one (and there aren’t many photographs to help your imagination). What you see, instead, is a Web site with a button that says “ADD TO CART” and a cardboard box with a smile printed on the side.”
- George Packer, “Where Have All the Workers Gone?”
The studio was based on the notion of service and its changing form in architecture, urban and, of course, social domains. Service is defined as the performance of work or activity for another—in cities, it is in the form of high speed broadband internet, hotel concierge information, or even architecture work. In the global capital of New York City, a robust service economy takes many different forms as it continues to replace manufacturing as the city’s main economy. The technologically driven growth of New York’s financial, hospitality, media and creative services has produced a “culture of service” that is simultaneously omnipresent and invisible. New York City, transformed into a service city, physically manifests “work” in the food delivery cold rooms of luxury condominium towers, the communal workspace of boutique hotels, and the Amazon delivery lockers embedded within nameless local delis.